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“Der Spiegel” one of Germany’s biggest magazines also has an online version called “Spiegel Online” which also happens to be one of the biggest online news sources in Germany. So what the fuss? In a just published articel (www.spiegel.de) on DIY on the internet they briefly mention our service and quote our front-man Malte: “The internet has become a niche market where every product, regardless how absurd it is, can be found and ordered”. Maybe that quote is not that groundbreaking, but hey, we finally made it into “Spiegel Online”.
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The German blog zweinull.cc talked to us this week. In case you know some German and are interested: Vier Bremer Studenten und der amerikanische Traum – Malte Gösche von iliketotallyloveit.com im Interview.
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We met Stefan Wolk of shoppingzweinull.de last week for an interview. In case you speak German you can check it out here: iliketotallyloveit.com – i like it.
There are also two older interviews that shouldn’t stay unmentioned. One with interview-blog.de and one with foerderland.de (both in German as well).
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Till and I will be attending the ad:tech in Hamburg next week. Unfortunately only on Wednesday, but we still hope to be able to meet a lot of people.
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Jens of the Australian site BlogCampaigning.com wrote this interesting story about us and Wired Magazine’s editor-in-chief Chris Anderson’s theory about “The Long Tail“:
“This confusing internet: Not only defies it traditional marketing approaches but it also leads to the slow and inevitable death of blockbusters. Instead we can witness a fragmentation of tastes that justifies the existence of services like ebay (and pretty every other successful website of the last ten years or so. . . ). […]
In his classic The Long Tail, Chris Anderson argues that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. […]
Combine this thought with social bookmarking and you have the German start-up iliketotallyloveit.com.”
So we sat down and had a look at our statistics to check if he is right. Well, he is in some ways. The
most loved products are largely blockbuster products, but the following diagram illustrates that outgoing links are more evenly distributed. A lot of people are voting for the
MacBook Pro, but don’t click on the link to the shop. It is the niche products that have the same number of outgoing links as the big company’s goods (and it’s not that no one clicks on the links to the shop for any product
).
Iliketotallyloveit.com does proof Anderson’s theory right.
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We just attended our first Web Monday and are now looking forward to visiting the BarCamp Hamburg 07. In case you don’t know what a BarCamp is: “BarCamp is an international network of unconferences — open, participatory workshop-events, whose content is provided by participants — focusing on early-stage web applications, and related open source technologies and social protocols. The name is a playful allusion to its origins, with reference to the hacker slang term, foobar: BarCamp arose as a spin-off from Foo Camp, an annual invitation-only unconference hosted by open source publishing luminary, Tim O’Reilly.” (Wikipedia) Unfortunately, iliketotallyloveit.com is not a confirmed attendant yet, because we signed up to late and it’s limited to 150 participants. We are number 158 and are positive that it works out somehow.
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Last night we had our first public presentation of our project:
The ‘Webmontag’ takes place bimonthly in Bremen (Germany) and “connects users, developers, founders, entrepreneurs, venture capitalists, researchers, web pioneers, bloggers, podcasters, designers and other folks interested in Web 2.0 topics (in the broadest sense).”
It was just a short presentation, but an interesting experience and it’s always good to get some feedback and input from others on what you’re doing. You can find some comments (in German) and pictures on the wevent-page to the event.
